Google Insights for Search: Four Simple Tips for Webmasters

Many website operators are a little hesitant when faced with the question of how best to determine the right keywords for their websites. It’s not that difficult at all. With Insights for Search you have a suitable and easy-to-use online tool. At least for a first all-round look, you can make rapid progress here. Just follow the recommendations of the Insights providers. With the following four tips, you can stake out the claim for your “online gold search”. So that the valuable nuggets are then rinsed out all the more beautiful and numerous …


How to find the real gold veins for your online offer

It’s a bit like gold mining on the internet. Those who know the best jobs have the greatest chance of a rich yield. It can be profitable to simply look for places where others have already found what they are looking for. Insights for Search brings you data on the world’s most popular web searches. Whether you want to know how often YouTube people googled or which search terms are used to combine your product name: You can have it displayed here for any time period. In this way, you can quickly find out which main keywords are entered particularly often by users. This could be a first point of entry for your keyword determination.


Tip 1: Find alternative search terms

Wherever there is a lot of search, you can of course also come across high traffic figures. However, the probability that other website operators are also active in these areas is very high. It can therefore also make sense to dig for other “gold veins” a little off the beaten path. You can also use Insights for Search flexibly for this. For example, compare the search frequencies of up to five keywords at the same time. In this way it can be determined which secondary keywords could also be of interest. In parallel, Insights for Search displays further keyword combinations from the thematic environment that have a corresponding search volume. So you can easily discover alternative search phrases and keyword additions.


Tip 2: recognize regional focal points

It can of course be particularly interesting for the webmaster to identify search queries from certain countries and regions more precisely. It is immediately obvious that the data should be narrowed down to your home country. Instead of a worldwide data query, you can set the filter to Germany, Austria or Switzerland as well as to other countries according to your company preferences. The results can even be narrowed down to individual cities, federal states or cantons. Incidentally, the numbers are output based on evaluations from the Google database as well as estimates. Whether more in the north or more in the south, whether a search is made for certain search words from rural regions or from large cities, is perhaps very informative for the website operator. If you know about regional focuses, you can adjust your website optimization accordingly. The local distribution of search queries is displayed on a map overview.


Tip 3: watch out for seasonal trends

Which topics and products are in particular demand in which season? Google Insights for Search also gives you the right answers. Since the results are spat out in the form of a time diagram, it is easy to see in which months or at which seasonal events an increased search volume can be found. If you start your website in summer, the keyword selection should therefore be very different than in winter time. Knowledge of seasonal trends is also very useful for continuous content maintenance. Insights for Search allows data filtering for periods of 30 days, 90 days or looking back over an entire year. You can also specify an exact specification from day X to day Y. The archive goes back to 2004.


Tip 4: Evaluate Google News, Google Product Search and Google Image Search

So far we have concentrated our keyword research on the regular Google web search. But there are also other specialized web searches such as Google Shopping, Google Images or Google Messages. Conveniently, Insights for Search can also be used to browse their archives for relevant search terms. As for Google Websearch, Insights shows a selection of the most requested keywords under “Top Terms”. Under “Increasing search queries” there is a selection of particularly increasing search entries. By comparing all four web searches, you get a really decent cross-section of relevant search phrases related to your thematic area. All results are available for download in CSV format.



Insights for Search provides valuable assistance in keyword selection for every website operator. Central SEO data can be collected in just a few steps. The web service is available to you completely free of charge. So there are many good reasons to take a closer look at the matter. Check which keyword alternatives you have forgotten so far. Get an idea of ​​the time and place of typical search queries. Complete your keyword portfolio with a quick look at other Google web searches. By now it should be a little easier for you to get your website up and running with the right keywords.