Full Form of USP

Full Form of USP:

Unique Selling Proposition

USP Full Form is Unique Selling Proposition. USP refers to the unique individual proposition of a product that is conveyed publicly through advertising campaigns. It helps to increase the acceptability and selling potential among the consumers. It is basically a unique marketing concept. The theory of USP was introduced in the 1940s. It describes how a business is unique and better than the similar kinds of brands in the market. A brand has to mention its unique qualities to be regarded as a potential company. It needs deep research and creativity.

USPs makes one brand different and better from the other competitive brands. When a company launches a product, there may be many brands that have already launched similar kinds of products. USP comes into immense effect in such situations. This helps to establish a brand as one of a kind. Most companies mention the advantages of their products as the USP.

Full Form of USP
Full Form of USP

Apart from this, USP may be determined by product specialty, structure of the price etc. To analyze a product’s USP, one has to deeply research about what the company is really selling than the detail of the product. USPs are promotional attributes, there is no assurance that a brand will definitely meet the parameters as mentioned in the proposed USP in the campaign. Simply, USP makes a product stand out from the lot.

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