Full Form of USP:
Unique Selling Proposition
USP Full Form is Unique Selling Proposition. USP refers to the unique individual proposition of a product that is conveyed publicly through advertising campaigns. It helps to increase the acceptability and selling potential among the consumers. It is basically a unique marketing concept. The theory of USP was introduced in the 1940s. It describes how a business is unique and better than the similar kinds of brands in the market. A brand has to mention its unique qualities to be regarded as a potential company. It needs deep research and creativity.
USPs makes one brand different and better from the other competitive brands. When a company launches a product, there may be many brands that have already launched similar kinds of products. USP comes into immense effect in such situations. This helps to establish a brand as one of a kind. Most companies mention the advantages of their products as the USP.
Apart from this, USP may be determined by product specialty, structure of the price etc. To analyze a product’s USP, one has to deeply research about what the company is really selling than the detail of the product. USPs are promotional attributes, there is no assurance that a brand will definitely meet the parameters as mentioned in the proposed USP in the campaign. Simply, USP makes a product stand out from the lot.