Best practices for the use of hashtags on Instagram 2019
The hashtags on Instagram this 2019 are very important to increase your reach on Instagram, connect with your target audience and even create brand awareness.
In this post, we’ll talk about how to get the most out of your insta-marketing with Instagram hashtag best practices, from how to research and select your hashtags to how to use them for maximum impact. We know that finding the best Instagram hashtags for your business is a challenging task. That is why, combining everything we have learned about the best (and worst) practices, we selected these 8 Golden Rules to help you use Instagram hashtags this year 2019 to empower and accurately represent your brand. Hashtags are very necessary for your post and on Instagram because due to hashtags good impact on visitor so that is why you need to gain more info about this topic there is much information on our site visit our site and also buy Instagram followers Australia.
Rule # 1: INVESTIGATE
You need to have a good idea of which hashtags to use, otherwise, you could end up using a bunch of terms that don’t do much for you.
We recommend dividing the investigation into the following stages:
Market Research: Review the terms that your audience and your industry competition are using in their posts. You can likely see some common trends and get ideas for the hashtags you want to use. Click on the hashtags you want to see if they seem to be active or relevant to what you want to achieve
Competitor research. This will be part of the market research, but it will focus exclusively on your competitors. What hashtags are they using? Look for common ground and any new terms that you think might appeal to your target audience.
Use Hashtag search tools. We recommend Hashtagify, which shows you the popularity of each hashtag and related terms. This can help you identify high-performance, high-visibility hashtags that you can use to increase reach and gain new followers.
Intraboom Tip: Create your own Hashtags list.
While researching the most suitable hashtags, we recommend collecting the terms in organized lists. Divide them by hashtag type. Ex: Is it a niche of interest for fans of Game of Thrones? Are they targeting users in certain locations? Keep them all in a document or program that allows you to organize the hashtags by category so that you can retrieve them when necessary.
Rule # 2: Create a Brand Hashtag and share it constantly.
A branded hashtag will help you establish brand awareness, and it will also be an important part of most contests you create and user-generated content campaigns. It’s a great way to get users to find sources of content created by and for you. When a user searches for a branded hashtag, the content generated by other users will almost always be the first to appear. It is what can lead to convincing you to buy, making it a very effective strategy.
Brand hashtags should be unique to you. They often include the brand name but can also be relevant to your business or campaign. Make sure they are simple so that they are easy to write and use.
Rule # 3 Mix
Change the hashtags you are using, except for your brand hashtag. By maintaining diversity, you will have a better chance of reaching as many users as possible interested in those niches. Manage hashtags as keywords, make them related to the particular post, not just your account. To make this easier, we recommend scheduling your content in advance.
Create a content calendar with different types of posts and then copy and paste different relevant hashtags for each one, so that they all contain different phrases and appear in different searches.
Rule # 4 Place Hashtags under the main content
Your hashtags will be more effective as your main content, but that doesn’t mean you want to immediately overwhelm users. Always put at least one separating line between the main message and most of the hashtags. This makes it easier for users to read the actual caption and makes them more likely to do so, but it doesn’t hinder their reach.
This rule of thumb may change slightly. Currently, Instagram is testing a post format that would allow brands to list their hashtags in a designated block that is completely separate from the title. A change like this can improve aesthetics without compromising range, but it is not yet active.
Rule # 5: Use the Hashtags that your audience is looking for.
Hashtags can work a bit like SEO. It doesn’t matter if you’re first for a keyword that absolutely no one is looking for. Sometimes finding your audience can be difficult. But let’s say you want to connect with a local food blogger to promote your restaurant and to see what food-related hashtags you are using. The first step as we have said is to see which hashtags use these accounts and start using them, for example writing “#foodie” “restaurants” “#restaurantesmadrid” “#foodies Madrid”
People who identify themselves in this way often use these hashtags, and if you appear in them you will catch their attention when they enter to see publications that use their hashtags
Take a look at the people who are currently following your profile, too, if possible. They are likely to reflect the kinds of phrases you can use to connect with other people like them and give your ideas.
Rule # 6 Make a list of combinable hashtags
There is some information on the ideal number of hashtags to use. Right now, we recommend around 5-10 hashtags. As we have said, the important thing is to combine the hashtags so that they are the most related and specific about your publication. If you copy and paste the same hashtags in each post and Instagram detects it, it can classify you as SPAM and reduce the visibility of your publications.
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