Website owners usually think about how to get more people to visit their site and use different methods to do so.
Clustering keywords is one of the most common ways to do this. In this blog, we’ll show you how to do keyword clustering to group together multiple keywords that are relevant to your website.
What is Keyword Clustering?
Before getting the answer of how to do keyword clustering you should know what keyword clustering is?
Keyword clustering is the process of grouping keywords into themes that are relevant to your website pages.
A single cluster has one main topic and several related subtopics that support the main topic and point back to it.
Keyword clustering lets you target more than one or two keywords per page, instead of just one or two. This gives your content more chances to be found online.
How to do Keyword Clustering?
Keyword clustering can help your website’s content in many ways. Keyword clustering can help you when you are making content for your readers.
Search engines got better at figuring out what was real and what wasn’t.
If you make content without lowering the quality, it can always help your content become popular.
Here are the steps you can take to learn how to do keyword clustering.
1. Collect keywords:
The first step in the clustering process is to gather keywords. You can get keywords for your content from different places.
To get more keyword ideas, you can look at similar websites for keywords, do research on your audience, check out your competition, etc.
2. Group keywords:
The next step is to group the keywords you found by hand. You can’t use every single one of them in your writing.
Sort the keywords you’ve found into groups based on how relevant they are and how often people use them.
You can group all the keywords you found by using old ways to make spreadsheets. Find out which keywords people search for the most and put them in order on your spreadsheet.
Using these keywords in your content can help people find it. Doing it by hand may take more time, but it can help you make a list that is more relevant to your research.
3. Use tools that group keywords:
There are both paid and free tools that you can use to group keywords. You don’t have to do everything by hand if you don’t have the time.
Use these paid tools to find out which groups of keywords will work best for your content. This method is very easy to do.
Word stream keyword grouper is a free tool that a lot of people use to group keywords together. Not everything about the tool is free. You can use it for free for 30 searches and then pay to use it more.
List of some popular paid keyword clustering tools.
- Topvisor
- Wordstream
- Spyserp
- SE ranking
- SpyFu
- Serpstat
4. Use the following words:
After using one of the above tools to group keywords together, the next step will be to put them into the right groups.
You need to figure out the best keywords to use in the content you already have or the content you’re going to make.
For better ranking, try not to cram a bunch of words into a piece of content that is already there.
It can have more bad effects than good ones.
Make sure to use the keywords in your content in a natural way that doesn’t hurt the quality of what you’re writing.
Here are two ways you can use keyword clusters in the content of your website:
- Make fresh content
- Change what’s already there
Wrapping Up:
So have you got to know how to do keyword clustering? It’s an easy process that you can do on your own, but if you run into trouble and need an SEO services, you can get in touch with us.
Our SEO services provider team is always ready to help you with issues that have to do with SEO.
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